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One-style Identity for IT company

It is natural that a company’s development and growth would lead it to embrace gradually, more and more different business segments. Such growth increases the risk of blurring or diluting the main brand identity. This happens quite common in the Internet environment, and is typical for companies offering a wide variety of services and products clearly accommodate them all under a single brand.

One of the main tools to overcome this situation is a visual positioning or, in other words, the creation of a unified graphic style for the brand's identity.

The Higher branding agency developed new brand identity for W3Edge company, specialized on optimization of website and hosting performance, user interface design and usability audits, as well as the development of websites and applications based on CMS Wordpress using its own software products.

One-style Identity for IT company
One-style Identity for IT company
One-style Identity for IT company

As the basis of the working concept we used the idea of a holistic image, defining the unified approach in design of graphic assets, allowing to us express the overall focus of the brand without too much specificity in fine details.

One-style Identity for IT company
One-style Identity for IT company
One-style Identity for IT company

However, at the same time, visual imagery and style elements of identity are grouped into a single graphical constant. So, for products' logos were developed two groups of typographic solutions that provide visual difference between W3Edge and Auctollo, on one hand. And semantic integrity of  software products logos, on the other, thus uniting them in a visually recognizable group.

In both cases, the fonts carry nonverbal emotional component, which can be described as a business-friendly.

One-style Identity for IT company
One-style Identity for IT company
One-style Identity for IT company

For website design we developed a single corporate high-tech style, which was suited to reflect the emotional characteristics of the brand. Using space(cosmos) theme, together with graphic images of gaming components created specific intersection of notional areas and emphasizes innovation orientation of the brand and its products.

One-style Identity for IT company
One-style Identity for IT company
One-style Identity for IT company
One-style Identity for IT company

Through the use of colors combinations, shades and pastel tones, there is a realistic disclosure of space that creates the perception of uniformity in design. Variable intensity of gradients of the overall background has a significant impact on the nature of color and tone contrasts, the relationship of parts and perception of the integrity of the compositions.

Distribution of composite parts of design with asymmetric equilibrium makes look to move on a complex curve, providing dynamic and expressive images of design, which is hitting the goal - to create a modern business environment conducive to decision-making.

One-style Identity for IT company
One-style Identity for IT company
One-style Identity for IT company

The created visual system allows to freely integrate the logos in a graphical environment. To place them as additional dominant in the minimally design-saturated zones, which allows us to create emotional visually recognizable image for each of the products, attracts attention and be remembered in the form of stable complex associations, which is essential for further marketing.

One-style Identity for IT company
One-style Identity for IT company
One-style Identity for IT company
One-style Identity for IT company
One-style Identity for IT company
One-style Identity for IT company
One-style Identity for IT company
One-style Identity for IT company

To be sure in efficient usage of the whole complex of visual identifiers we also developed a set of brand guidelines that makes corporate identity easy to adapt for various media.

One-style Identity for IT company
One-style Identity for IT company