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Corporate identity design for the Internet broadcasting service provider

Learn more about our Brand Identity Design services

Voscast promptly got into the Internet broadcasting services market. Low rates and unlimited hosting helped keep many of its competitors in the dust. The company wanted to look reliable and expensive, and asked us for the redesign of their corporate identity.

Objectives

Voscast wanted a new visual identity one that is youthful, fresh, friendly, trustworthy and speaks of innovation, rather than their low prices.

The new logo and website should be modern and appeal to young people, given that most of their target audience is aged under 25.

Corporate identity design for the Internet broadcasting service provider
Inspiration

Idea Development

After analysis of the market and the preferences of young people, it became clear that a trend setter in the U.S. and Canada, is Apple Inc. a company behind such products as the iPhone, iPad and iTunes.

Minimalist and elegant design, bright content, polished metal, reflections - that is how modern product design for the youth must look like.

We decided to follow this direction, but maintained a bright and distinctive brand personality for a stronger differentiation.

The Sign Construction

For the symbol, we decided to work with the most recognizable sign when it comes to media content – the triangular Play button.

Corporate identity design for the Internet broadcasting service provider
Corporate identity design for the Internet broadcasting service provider
Corporate identity design for the Internet broadcasting service provider

Typography

We built a unique font solution mimicking the shapes and lines of the main sign.

Corporate identity design for the Internet broadcasting service provider
Corporate identity design for the Internet broadcasting service provider

Logo

The final version was very lively, bright, vibrant, and was immediately approved by the client.

Corporate identity design for the Internet broadcasting service provider
Corporate identity design for the Internet broadcasting service provider
Corporate identity design for the Internet broadcasting service provider
Corporate identity design for the Internet broadcasting service provider
Corporate identity design for the Internet broadcasting service provider
Corporate identity design for the Internet broadcasting service provider

Website

In creating the website, we emphasized the Voscast individuality with a typical design language and a minimalist approach to informational organization, which had maximum emotional response from the visitors

Corporate identity design for the Internet broadcasting service provider
Corporate identity design for the Internet broadcasting service provider
Corporate identity design for the Internet broadcasting service provider
Learn more about our Brand Identity Design services