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Logo design for internal services quality consultancy, from Australia

Since 1989 Systems Thinking has developed its own purpose built software for surveying and reporting on internal service quality. Up to fifteen identifiers (parameters) are available to analyze the collected data. Being able to identify responses by business group or job role enables Systems Thinking to develop targeted and effective service improvement programs that other survey software can't offer.

Objectives

Since the original logo was designed in the early ‘90s and already looking dated, Systems Thinking needed a complete redesign of its corporate identity into something fresh and modern, an identity better reflecting their company image and objectives.

Sign Development

When creating the sign, we chose a circle, the most recognizable geometrical figure. The separate elements of the mark represent the numerous in-house services and processes. The mark echoes their interaction and the transition into each other. The harmonious combination of all elements creates one organic and geometrically perfect closed system.

Logo design for internal services quality consultancy, from Australia
Logo design for internal services quality consultancy, from Australia
Logo design for internal services quality consultancy, from Australia
Logo design for internal services quality consultancy, from Australia

Color  Scheme

For the color scheme we chose bright colors, the sequential gamma reflects diversity as well as order.

Logo design for internal services quality consultancy, from Australia

Logo Design

The completed logo is complemented by specially designed Systems Thinking font, one that the customer loved.

Logo design for internal services quality consultancy, from Australia
Logo design for internal services quality consultancy, from Australia
Logo design for internal services quality consultancy, from Australia

Logo Usage

The simple uncluttered form of the logo allows its use in a great variety of promotional, marketing and souvenir materials. All pieces working together to create the new more interesting and attractive Systems Thinking corporate identity.

Logo design for internal services quality consultancy, from Australia
Logo design for internal services quality consultancy, from Australia
Logo design for internal services quality consultancy, from Australia
Learn more about our Brand Identity Design services