Turn-key brand development for Moscow engineering group
Renhand is a Moscow based engineering group specialized in the distribution of equipment and the maintenance of engineering systems for residential, commercial and industrial objects, including design, equipment selection, installation, commissioning, operation, maintenance, and support.
Developing a brand which, thanks to the uniqueness and internal content, should be seen holistically to attract attention, to inspire confidence among the target audience and stand out from the competition.
Brand Strategy Development
To create brand that defines key strategy based on an analysis of various indicators and helps clearly position the brand in the market. To understand what, how and why it operates and avoid excessive competition and win the attention and trust of potential customers.
The name is built around a previously approved brand strategy, and the main design criteria was based on emotions, euphony, memorability and pronunciation.
As an end result, Renhand becomes short, fast, concise, easily identifiable and legal protection ready solution.
The logo was designed in the simplest form and is based on the pedantic attention to details that have a particular meaning and emotional charge, reflecting the valuable characteristics of the company.
Stylized alpha letter becomes the incarnation of the purity and mastery - reflecting an innovative style of the company, striving for leadership, strong partnerships and development. This stylized alpha becomes the main focal point of the logo.
The selected color scheme, first of all, stands out from the color solutions of direct competitors, and has a meaning related to energy and heating, thus contributing to the manifestation of identity and brand recognition.
Corporate identity is not limited to the sphere of corporate communications, it becomes the basis of the corporate culture and style, contributing to the creation of a unique image and corporate identity.
Applications of Corporate Identity
The usage of corporate identity in various media and in different settings allows us to emphasize the uniqueness of the Renhand company, to present it in a favorable light, and leave persistent favorable impression with customers and partners.
Corporate Website Development
Development of Renhand's corporate web site included web design and development of turn-key content management system.
The usage of corporate identity and corporate colors allow website to create a sustainable relationship with the brand and become a full support to its identity in the digital space. Every detail is filled with meaning, that allows visitors to have a unique user experience above the competitors.