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Corporate identity design for software package products aimed at sales and property management agents

Australian company AZTech Media asked us to provide a name and logo for their brand new software package designed for sales and property management agents.This software allows performing a wide range of small tasks from time management and planning meetings to creating the individual brochures and flyers in order to improve the sales.

Objectives

Develop a name and logo for the software system that would be simple, have connection to the target audience’s business and be easy to recognize from the competition. 

Naming

While working on the name with our group of linguists, we isolated five of the best options, with our own favorite being - ReagentPro.As an acronym for Real Estate Agent, the name also has a second meaning – reagent – a component, catalyst, as in "To achieve the desired effect, add the Reagent".

Corporate identity design for software package products aimed at sales and property management agents
Corporate identity design for software package products aimed at sales and property management agents
Corporate identity design for software package products aimed at sales and property management agents

Logo

To get away from the standard clichés of the real estate industry, we emphasized the elasticity and flexibility of abstract shapes. As a result we had quite a fashionable and simple mark, combining the letters R and P.With the help of a specially designed typographic solution, we achieved a simple and attractive type-mark combination, which was immediately approved by the client.

Corporate identity design for software package products aimed at sales and property management agents
Corporate identity design for software package products aimed at sales and property management agents
Corporate identity design for software package products aimed at sales and property management agents
Corporate identity design for software package products aimed at sales and property management agents
Corporate identity design for software package products aimed at sales and property management agents

Logo Usage

To study the behavior and potential of the real life applications of the logo, we created a series of studies showing the identity used in context.

Corporate identity design for software package products aimed at sales and property management agents
Corporate identity design for software package products aimed at sales and property management agents
Corporate identity design for software package products aimed at sales and property management agents
Corporate identity design for software package products aimed at sales and property management agents
Corporate identity design for software package products aimed at sales and property management agents