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Creation of corporate and brand identity for a financial consultancy

Prospectacy - is a consulting agency based in Cyprus that represents a full range of audit, tax planning, risk management and cost-benefit analysis.

Objectives

Designing a logo and corporate identity that reflects the high quality of services and is perceived as the elitist agency.Since the main target was the customer market in Russia, the client wanted to include the Byzantine double-headed eagle in the logo, but considering that the company is in Cyprus, it was also necessary to minimize any resemblance to the logo of the local National Guard.

Solution

After many exploratory sketches of eagles, we found the most interesting proportions creating a look that is both classic and contemporary.To top it all, it  was decided to remove half of the eagle to break the symmetry. This makes the logo more dynamic and completely dissociated from the emblem of the Cyprus National Guard.

Creation of corporate and brand identity for a financial consultancy
Inspiration
Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy

Color Scheme

We have chosen a very stylish, classic color scheme - burgundy and gold variation that brought the corporate identity royal refinement and elegance.

Creation of corporate and brand identity for a financial consultancy

Typography

As a primary font family was chosen the very strict and classical Gotham type family.

Creation of corporate and brand identity for a financial consultancy

Logo

The finalized logo was just the right mark that the client envisioned as a worthy graphic representation of the brand. The elegant and graceful logo quickly became the center of attention of the international design community and has received numerous accolades.

Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy

Corporate Identity

Prospectacy's corporate identity package was the most intriguing part of the project, as we would always rather see the logo in action and create a full set of corporate identity materials along the specified constraints by logo, palette and font.

Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy
Creation of corporate and brand identity for a financial consultancy