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Corporate identity design for the best deals and discounts website in Singapore

Outlet.co.sg is a service that provides daily discounts and offers in Indonesia and Singapore. To receive the discount, users must purchase a coupon on this site, print it out and show it to the seller.

Objectives

Develop an attractive, unique logo solution and create the user interface for simple and intuitive website navigation.

Solution

We have decided to distance from the most commonly used icons associated with shopping and discounts such as percent signs, labels, coupons, baskets, bags, scissors, etc.So we had to find a much more elegant solution in the shape of a gift box inscribed directly into a typographic logo.

Corporate identity design for the best deals and discounts website in Singapore
Corporate identity design for the best deals and discounts website in Singapore
Corporate identity design for the best deals and discounts website in Singapore

Typography

Square shapes create a font reminiscent of gift boxes and support the basic idea inherited in the logo. Different height of the letters "l" and "t" was chosen deliberately to counteract excessive regularity.

Corporate identity design for the best deals and discounts website in Singapore
Corporate identity design for the best deals and discounts website in Singapore

Logo

The final logo is simple and intriguing, organically incorporating typography and a symbol representative of the service - a stylized box with a bow.

Corporate identity design for the best deals and discounts website in Singapore
Corporate identity design for the best deals and discounts website in Singapore

Pattern

We decided to create a special pattern based on logo design, which was to become part of Outlet’s visual style.

Corporate identity design for the best deals and discounts website in Singapore
Corporate identity design for the best deals and discounts website in Singapore
Corporate identity design for the best deals and discounts website in Singapore

Logo Usage

Since the client is preparing a large-scale advertising campaign and intends selling merchandising, we were asked to design a series of illustration to explore the various options for real world application.

Corporate identity design for the best deals and discounts website in Singapore
Corporate identity design for the best deals and discounts website in Singapore
Corporate identity design for the best deals and discounts website in Singapore
Corporate identity design for the best deals and discounts website in Singapore
Corporate identity design for the best deals and discounts website in Singapore
Corporate identity design for the best deals and discounts website in Singapore
Corporate identity design for the best deals and discounts website in Singapore
Corporate identity design for the best deals and discounts website in Singapore
Corporate identity design for the best deals and discounts website in Singapore
Corporate identity design for the best deals and discounts website in Singapore
Corporate identity design for the best deals and discounts website in Singapore

Website

Website design was created with the main goal being to make a simple and intuitive interface both for the deal owners and for the users. Special attention was paid to the purchase of coupons and working with the basket.

Corporate identity design for the best deals and discounts website in Singapore
Corporate identity design for the best deals and discounts website in Singapore
Corporate identity design for the best deals and discounts website in Singapore
Corporate identity design for the best deals and discounts website in Singapore

The Implementation Of Brand

During the first week of service Outlet had to transfer to a new server, as nobody expected such increased interest and traffic which quickly exhausted the resources of the initial server.