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Redesign of the corporate identity and website for a computer repair company

My Cured Computer is one of the leading on-line repair services for computer operating systems, providing professional assistance to optimize the system and remove any malware. Located in Southern California, MCC specialists are serving customers in the country 24 hours a day, since 2004.

Objectives

My Cured Computer turned to us for help in refreshing their brand image – they needed a professional and unique corporate identity, in order to differentiate from their competitors and strengthen their position on their primary markets - the United States and Canada.

Concept Development

After extensive research of direct competitors in the target markets we decided that the new identity must be friendly and trustworthy but, above all, have a strong emotional impact and communicate on emotional level.The main inspiration was derived from the name of the brand - "Cured my Computer." We looked at he immediate associative links- healthy computer - a happy user.As a result, emphasis was placed on the positive emotions derived from the user's experience with MCC and high performance, healthy computer.

Redesign of the corporate identity and website for a computer repair company
Redesign of the corporate identity and website for a computer repair company
Redesign of the corporate identity and website for a computer repair company

Сolor Scheme

In order for the brand to stand out in the market, we made a choice in favor of white, red, gray and black, as this combination is not used by any of the immediate competitors.

Redesign of the corporate identity and website for a computer repair company

Logo

The final version combines a typographical solution with the distinguishing mark of the brand resulting in easily recognizable logo.

Redesign of the corporate identity and website for a computer repair company
Redesign of the corporate identity and website for a computer repair company
Redesign of the corporate identity and website for a computer repair company

Corporate Identity

The new corporate identity - letterheads, business cards, envelopes, CD design, brochures and booklets - breathe life into the newly created brand and help reveal its flexibility and versatility.

Redesign of the corporate identity and website for a computer repair company
Redesign of the corporate identity and website for a computer repair company
Redesign of the corporate identity and website for a computer repair company
Redesign of the corporate identity and website for a computer repair company
Redesign of the corporate identity and website for a computer repair company
Redesign of the corporate identity and website for a computer repair company
Redesign of the corporate identity and website for a computer repair company

Website

Designing the website, as part of a digital branding company, we created a simple and effective solution that enhances the perception created by the printed communication materials and transfers the corporate identity in the digital space.

Redesign of the corporate identity and website for a computer repair company
Redesign of the corporate identity and website for a computer repair company
Redesign of the corporate identity and website for a computer repair company
Redesign of the corporate identity and website for a computer repair company
Redesign of the corporate identity and website for a computer repair company

The Brand Implementation

After the launch of the new website and the introduction of visual communication, the amount of customers increased almost 3 fold, and now MCC has a very stable positions in the region and is successfully competing with the leaders in the market niche.