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Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai

Learn more about our Brand Identity Design services

Monza. Ultimate Detailing & Protection - is a car service center that specializes in caring exclusive cars such as Lamborghini, Ferrari, Porsche and Bentley aimed at the top class customers in the UAE.

The car service center does polishing, paint correction and protection, interior refresh, leather interior restoration and protection, and sells a number of products for the care of a motor vehicle from leading Italian manufacturers.

Objectives

To create a brand new identity, which must clearly differentiate Monza Ultimate Detailing & Protection, as an exclusive, high-end expensive supplier of products and services. Owners of luxury cars should be proud to announce that they are being served at Monza.

Since the brand name was inspired by the Italian city of Monza and legendary racetrack of the same name and all suppliers are from Italy, the client wanted to emphasize the connection to the country and its rich racing culture.

Development

We were inspired by a very interesting picture of the monument by M. Fanelli - "Speed," in which he depicts the birth of the race track in the Italian city of Monza. 

The monument represents both layouts - the old ring road and the new racetrack where Formula 1 races take place.

This photo was key for us and helped find the necessary direction.

Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai
Monument "Speed" by M. Fanelli. Monza. Photo by Luca Renoldi

Logo Construction

The two race tracks served as the base of the logotype composition.

Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai
Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai

Logo

In order to create a very simple but effective and memorable logo, we developed a special typographic solution.

Light forms, elegance and sophistication, was the result of our exploration in our journey to create a suitable identity for this exclusive and expensive brand

Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai

Usage Of The Logo

Because the client wanted to promote its brand in the international market through franchising, we created a series of illustrations that revealed the flexibility and power of the visual identity.

Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai
Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai
Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai
Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai
Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai
Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai
Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai
Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai
Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai
Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai
Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai
Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai
Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai
Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai
Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai
Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai
Corporate identity and logo design for high-end salon specialized in luxury vehicles care, situated in Dubai
Learn more about our Brand Identity Design services