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Designing new logotype for a famous producer of nail cosmetics

Konad Nails is a producer of new nail-imprinting kits that allows everyone to apply by stamping pre-designed images on the nail in a matter of minutes. Large selection of designs brought the Konad Nails system much deserved popularity throughout the world

Objectives

The client asked us to develop a new Konad Nails logo and visual style to help unify the look of the brand in all countries where there is a distribution available.

The new corporate identity should create a bold and attractive image for the company and clearly express its position as a producer of nail-imprinting kits.

Designing new logotype for a famous producer of nail cosmetics
Inspiration

Idea Development

We designed the main logo sign as a combination of elements, a heart shaped outline made from nails. The result was a very attractive and unique symbol with tremendous flexibility.

Designing new logotype for a famous producer of nail cosmetics

Color Scheme

We selected a deep red shade as the main brand color, it is supported by vivid pink and black for text blocks and additional accents.

Designing new logotype for a famous producer of nail cosmetics

Logo Design

The final version of the Konad Nails logo turned out as we expected - elegant, memorable and incorporated strong idea.

Designing new logotype for a famous producer of nail cosmetics
Designing new logotype for a famous producer of nail cosmetics
Designing new logotype for a famous producer of nail cosmetics
Designing new logotype for a famous producer of nail cosmetics

The Visual Style And Logo Usage

At the client request, we have developed a set of pictures that show different types of visual communication aimed at the perspective consumer.

Designing new logotype for a famous producer of nail cosmetics
Designing new logotype for a famous producer of nail cosmetics
Designing new logotype for a famous producer of nail cosmetics
Designing new logotype for a famous producer of nail cosmetics
Designing new logotype for a famous producer of nail cosmetics
Designing new logotype for a famous producer of nail cosmetics
Designing new logotype for a famous producer of nail cosmetics
Designing new logotype for a famous producer of nail cosmetics
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