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Website and logo design for a British engineering company

Kiwi Power - is a British engineering company that optimizes energy enterprises in various industries for free, thus helping to avoid high stress of the national network limit by the use of old coal-fired plants.The national network is ready to pay for any help in saving energy and protecting the environment, thus enabling the activities of companies such as Kiwi Power.

Objectives

Design a logo and website that would carry a message about the environment, but at the same time is very serious and can confidently present this experienced engineering company in the UK market.

Solution

During our search for the right solution, we have consciously decided to avoid the use of familiar symbols of environmental protection and have decided to go for a typographic logo. It had to have an association, a subconscious connection with the company business.

Website and logo design for a British engineering company
Inspiration

Logo Construction

For the logo we designed a custom font resembling the pylons of power transmission towers and the wires between them.

Website and logo design for a British engineering company
Website and logo design for a British engineering company
Website and logo design for a British engineering company

Logo

The final version of the logo was a modern and confident mark features, which were very important for the company.

Website and logo design for a British engineering company
Website and logo design for a British engineering company

Color Scheme

As the main brand colors we’ve chosen bright green and dark gray, a combination which creates strong internal dynamics, as well as appropriate ones reflecting the name of the company and its core mission - the optimization of energy consumption and environmental concerns.

Website and logo design for a British engineering company

Website Design

When creating a website, we would like to keep maximum distance from the visual language used by the direct competitors and create designs with a strong emotional tone and impact on visitors. As a result, the finished website was praised by the jury and the users and won the 2010 Pixel Awards in the “Green” category. 

Website and logo design for a British engineering company
Website and logo design for a British engineering company
Website and logo design for a British engineering company
Website and logo design for a British engineering company
Website and logo design for a British engineering company
Website and logo design for a British engineering company