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Logo design for one of the leading online financial news resources

Investing.com - one of the main resources by Fusion Media Limited, provides news, information and analysis of global financial markets, and includes a directory of companies providing brokerage services on the Forex market and has a very high ranking position in a professional niche that entails strong brand identity and differentiation from the competitors.

Higher design studio was tasked with developing a recognizable logo design in the form of stylized text writing.

Logo design for one of the leading online financial news resources

The logo design had to identify the main focal point of the visual communication, it was achieved with the creation of a special font solutions, its letters and color choice.

Logo design for one of the leading online financial news resources
Logo design for one of the leading online financial news resources

The result is a logotype, in which a combination of different font weights and color schemes gently but dynamically combine to specify the name of the resource. Original, handmade typography of the logo and specific font roundness generate a friendly perception, as well as sustainable and memorable mark.

Logo design for one of the leading online financial news resources
Logo design for one of the leading online financial news resources

The result is technologically practical and has the ability to be flexible using various modifications and transformations we’ve found expression of it in the construction of further visual communications that complete the company style accordingly.

Logo design for one of the leading online financial news resources
Logo design for one of the leading online financial news resources
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