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Brand Essentro – always in trend, always interactive

Everything changes in this effervescent world. Changing eras and times mould and shape fashion and its trends. The only permanent fact is that that the style and fashion continue to reflect the world of human relations and emotions. A world with no laws of rationality. Where dream and reality blend in an endless show of feelings, images and memories.

And, as always when contacting the outside world, there are logical questions:

- What a distribution and retailing brand should be like, in this multifaceted world?

- How should it look to maintain its genuinity and refinement?

- How to create and how to maintain the brand evolution in such segments as fashion and accessories, perfumes and cosmetics, the segments that link contradictory parameters with transiency of trends and tendencies?

We have yet again solved these issues and are now offering solution to your attention. Please welcome – the Essentro brand. The brand that always interacts with the consumer.

Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive

Essentro logo is designed in the form of writing the brand name in capital letters using a prudent font; the colour may vary for better visual emphasis, depending on the requirements. Black, red, green, golden... And always – concise functionality containing the classic minimalism aesthetics for meaningful emphasis on stability, sophistication, confidence and nobility of the created brand image.

Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive

The brand logo depicts the easily recognizable silhouette of an oak leaf, the image that helps forming certain positive expectations tuning into the emotional state of the consumer, defining their whole range of feelings – from autumn melancholy to spring enthrallment. The image that radiates a latent power and symbolizes the spirit of renovation.

The palette of the logo has no limitations. Its colours are centred around a range of colour combinations, forming a variety of ideas on creation of universal images that show a new edge for each new collection.

Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive

There is an option to change the stationery of the brand, too – using a different relative placement of logo and the brand name enables the creation of new and interesting image combinations while preserving style and overall concept of brand identity. Mixing the concise classics of the logo with a refined postmodern extravagance of the brand name looks fresh and unusual, creating an attention-grabbing contrast for various visual structures of a single corporate context and ensuring a modern, trendy outlook.

Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive

Further development of the brand identity concept is finalised by addition of the abstraction of mixed colour splashes: the dynamics of their modernism burst into the design of corporate identity, adding a finishing touch of completeness and integrity to the perception.

The result of all this work has been the debut of a distinctive corporate identity of a new retail network that prides itself on ease of adaptation to different visual languages. The ability to create new visual models of cutting-edge trends, instantly, on the edge of improvisation, transforming them into convenient and relevant images important for the perception of the target consumer groups.

And always, in every case of adaptation, visual images of corporate identity continue to carry their hidden meanings and delicate, subtle signals, helping consumers to form a positive impression of the brand and individual emotions towards products it offers.

Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive

The resulting brand identity of Essentro elegantly answers the challenge of combining the brand recognition and ease-of-use for commercial spaces to ensure their unique and memorable atmosphere that reflects a modern trendy determination, individuality and originality. Spaces where consumers better understand themselves and find new images and forms of expression in exquisite, elegant and beautiful setting that makes the shopping process fun, comfortable and pleasing.

Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive
Brand Essentro – always in trend, always interactive

Essentro – colourful, sparkling and lively brand created for those who value their personal style. Brand that is able to change, communicating in its marketing strategies the amazing appeal of fashion trends in various segments of the world of beauty. This is an active trademark that uses its strong personality and elements of style to inspire, to engage people in shopping, giving them joy and in parallel increasing own profits.