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Comprehensive development and corporate identity implementation for an Australian digital marketing agency

Learn more about our Brand Identity Design services

Driven Marketing is a full cycle marketing agency, which helps local Australian brands to enter the international market, as well as international brands to effectively enter the local Australian market.With a large network of marketing professionals working in different continents, Driven Marketing has over 20 years combined experience in repositioning and rebranding world renowned brands as well as smaller local companies.

Objectives

The founders of the agency turned to us for help in creating their new brand – they needed new logo, corporate identity, brand guidelines, website and corporate literature.Since most of their customers are car manufacturer brands, the chosen name is associated with the automotive industry and the client requested that we reflect this theme in the logo.Among other things, the design had to be dynamic, fresh, modern and reflect the core mission - "Making it Happen Locally or Globally".

Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency

Logo

The final version of the logo met all needs and expectations and was immediately accepted by the client.

Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency

Corporate Identity and Brand Guideline

Corporate identity is an integral part of brand identity, helping convey the brand's individuality to the consumer.Brand guidelines contain a set of rules to be applied when using the logo in different conditions, as well as ways to create new elements of the visual style.

Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency

Brand Identity Implementation

To reveal the hidden potential of the logo, we developed a series of illustrative explorations which helped find a variety of new and creative ways to use the mark in context.

Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency

Corporate Literature

We developed a series of promotional brochures of various sizes, to be sent to potential clients and partners. Implemented with strong design language with associative and abstract images for a softer and more elegant emotional connection with the reader.

Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency

Digital Branding

In implementing the visual style in the digital space, we created a simple and effective website, carrying the brand values, vision and mission.

Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Comprehensive development and corporate identity implementation for an Australian digital marketing agency
Learn more about our Brand Identity Design services