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Logo design and corporate identity for a full cycle US marketing agency

Brown & Hobbs - is a full cycle marketing agency, specializing in advertising campaigns, market analysis and research, as well as advertising through a range of available media channels.

Objectives

Develop a unique image for the company, with elegant and rigor brevity.

Solution

Since there is an ampersand present in the name of the company, it’s always a good idea to focus on it and look for a good solution. In the end, a successful typographic/calligraphic approach achieved a strict luxurious, classic and timeless look.

Sketches

The basic typographic solution was well developed during the initial drafts and sketches phase.

Logo design and corporate identity for a full cycle US marketing agency
Logo design and corporate identity for a full cycle US marketing agency
Logo design and corporate identity for a full cycle US marketing agency

Color Scheme

We choose quite an unusual color scheme for the industry - dark purple and vivid light green, but through our work it has evolved into a very dynamic and luxurious color palette one of elegance and elitism.

Logo design and corporate identity for a full cycle US marketing agency

Logo

The final logotype more than met the customer's expectations and was immediately approved.

Logo design and corporate identity for a full cycle US marketing agency
Logo design and corporate identity for a full cycle US marketing agency
Logo design and corporate identity for a full cycle US marketing agency
Logo design and corporate identity for a full cycle US marketing agency
Logo design and corporate identity for a full cycle US marketing agency
Logo design and corporate identity for a full cycle US marketing agency
Logo design and corporate identity for a full cycle US marketing agency
Logo design and corporate identity for a full cycle US marketing agency
Logo design and corporate identity for a full cycle US marketing agency

Corporate Identity

Corporate identity was the most intriguing part of the project, like cutting a gemstone. We can confidently say that we created a brand look, where the logo takes the place of honor, and successfully achieved our goals.

Logo design and corporate identity for a full cycle US marketing agency
Logo design and corporate identity for a full cycle US marketing agency
Logo design and corporate identity for a full cycle US marketing agency
Logo design and corporate identity for a full cycle US marketing agency
Logo design and corporate identity for a full cycle US marketing agency
Logo design and corporate identity for a full cycle US marketing agency
Logo design and corporate identity for a full cycle US marketing agency
Logo design and corporate identity for a full cycle US marketing agency
Logo design and corporate identity for a full cycle US marketing agency
Logo design and corporate identity for a full cycle US marketing agency