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Logo design for Canadian media agency specialized in Augmented Reality

Learn more about our Brand Identity Design services

Avorio Media is a Canadian online marketing agency. With the growing interest in the new "Augmented Reality" technology, the agency decided to re-brand and focus on providing its customers with innovative solutions using this cutting-edge technology.

Objectives

The new logo should not just be an abstract, surreal form, but should have a clear connection with the physical reality, and thus carry the message of going beyond its borders. General perception of the logo should be simple, modern and elegant.

Logo design for Canadian media agency specialized in Augmented Reality
Inspiration

The Sign Construction 

The sign is inspired by the work of Moebius and other famous abstract painters. We wanted to create an impossible unreal symbol, but at the same time to use a simple and very tangible form.

The resulting mark is modern, attractive and represents the idea of augmented reality.

Logo design for Canadian media agency specialized in Augmented Reality
Logo design for Canadian media agency specialized in Augmented Reality
Logo design for Canadian media agency specialized in Augmented Reality

Typography

The main objective of the proposed typographic solution was to complement the sign and reinforce the general perception of the logo, as a modern, technologically sophisticated and futuristic base. Therefore the created font repeats the shapes of mark.

Logo design for Canadian media agency specialized in Augmented Reality
Logo design for Canadian media agency specialized in Augmented Reality

Logotype

The final logotype is very bright, rich and dynamic and meets all the initial goals set for the job. 

As a result our work has been appreciated by the international community of brand designers, brand managers and included in two widely published specialist books: LogoLounge 6, LogoLounge Master Library 3 and featured at several famous brand identity websites.

Logo design for Canadian media agency specialized in Augmented Reality
Logo design for Canadian media agency specialized in Augmented Reality

Usage Of The Logo

Every good logo should be flexible and solve the following basic problem – identifying and differentiating a brand from the competition. Therefore, we always design with the practical use of logo in different situations, and communication channels in mind.

Logo design for Canadian media agency specialized in Augmented Reality
Logo design for Canadian media agency specialized in Augmented Reality
Logo design for Canadian media agency specialized in Augmented Reality
Logo design for Canadian media agency specialized in Augmented Reality
Logo design for Canadian media agency specialized in Augmented Reality

Visual Style

The visual style, like a logo, is all about communication, which is representative of the brand.

We helped Avorio Media find their own sense of style and created a series of illustrations to help them create  corporate literature and marketing materials relevant to their brand identity.

Logo design for Canadian media agency specialized in Augmented Reality
Logo design for Canadian media agency specialized in Augmented Reality
Logo design for Canadian media agency specialized in Augmented Reality
Learn more about our Brand Identity Design services